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先看这样一个例子:有两家制鞋厂的推销员到某岛推销鞋子。进岛后,他们都发现当地人无穿鞋子的习惯,于是他们各自做出了不同的决定:一位推销员认为此岛无人穿鞋,决定马上离开,而另一位则认为这是个机遇,自信通过努力可以改变人们不穿鞋子的习惯,于是决定长驻下去。最后他成功地开拓了这个鞋子市场的处女地。这是个大家都非常熟悉的例子,但这里藏着一个企业或商家如何对待消费盲点这一关系到企业经营成败的重要问题。 企业新开发的一种产品,对人们消费来说是一个盲点:一个企业的产品在这一地区非常畅销,到了别的地区很可
Look at such an example: There are two shoes factory salesman to an island to sell shoes. When they entered the island, they found the locals had no habit of wearing shoes, and each made a different decision: a salesman thought the island was unmanned and decided to leave immediately, while another thought it was an opportunity Self-confidence through hard work can change the habit of people do not wear shoes, so decided to stay resident. Finally, he successfully opened up the virgin market in this shoe market. This is an example that everyone is very familiar with, but there is an important issue that concerns the success or failure of a business in how a business or business treats the blind spot of consumption. A newly developed product of a business is a blind spot to people’s consumption: a company’s product is very popular in the region, and in other regions