虚假广告的法律责任广告法在总则中明确规定，广告应当真实、合法，不得合有虚假的内容，不得欺骗和误导消费者。违反广告法的规定，利用广告对商品或者服务作虚假宣传的，即为虚假广告。虚假广告的法律责任包括以下几个内容：一、虚假广告的表现形式（１）商品广告中有关... False advertising legal liability advertising law clearly stipulated in the General Provisions that advertisements should be true and legitimate, shall not be combined with false contents, and may not deceive and mislead consumers. In violation of the provisions of the Advertising Law, the use of advertising for the false promotion of goods or services is false advertising. The legal responsibility of false advertising includes the following: First, the manifestations of false advertising (1) ...