本文阐述了宁煤集团运用“重义言利,合作双赢”的营销理念,提高了企业竞争力,推动了实现“建设亿吨大矿,打造能源航母”的企业愿景,促进了可持续发展。 This article elaborates the marketing concept of Ningcai Group using “reputational rights and interests, cooperation and win-win”, enhances the competitiveness of enterprises and promotes the enterprise vision of “building a large tonnage of mines and building an energy carrier” and promotes sustainable development.