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市场竞争,除了商品质量、服务优劣的竞争之外,价格竞争无疑是一个重要的手段。适度的降价让利销售,在一定程度上可以刺激引导消费,扩大销售。但降价必须有一个限度,即商品的最低价格一般不应低于正常生产合理经营条件下的成本加费用。超出这个“度”一味地盲目降价,实践证明只能是适得其反,弊多利少。
In addition to market competition, apart from the competition between the quality of products and the quality of services, price competition is undoubtedly an important means. Moderate price cuts allow profit sales, to a certain extent, can stimulate consumption, expand sales. However, there must be a limit to the price reduction. That is, the minimum price of a commodity should generally not be lower than the cost and expense under normal production and reasonable operating conditions. Beyond this “degree” blindly cut prices blindly, practice has proven to be counterproductive, with more harm than good.