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2015年上半年,受到市场需求不足、传统淡季以及股市动荡等因素叠加影响,国内整体车市增幅放缓。在此背景下,如何成功实现市场突围,成为汽车行业的焦点话题。在这股突围大流中,东风标致攻势强劲。7月11日,一场历时半年,覆盖全国118座城市,由东风标致全系车型参与的全方位、一站式体验营销活动——“动·感”全系车型试驾体验活动正式启航。在车企官降声一片的氛围中,东风标致从用户体验入手,线上营销向线下营销延伸,探索逆势上扬的新思路。
In the first half of 2015, due to the combination of factors such as insufficient market demand, the traditional off-season and stock market turmoil, the overall domestic auto market slowed down. In this context, how to successfully break through the market has become the focus of the automotive industry. In this wave of breakout, the Dongfeng Peugeot offensive strong. On July 11, a full-time, one-stop experience marketing campaign covering 118 cities in China and covered by all models of Dongfeng Peugeot set sail. In the car business down the sound of an atmosphere, Dongfeng Peugeot user experience from the start, online marketing to offline marketing extension to explore the new trend of rising contrarian.