个体投资者行为对证券市场的稳定有着重要的影响,本文针对我国证券市场个体投资者,提出影响其投资行为的五大主要因素,包括宏观经济环境因素、政策及市场因素、上市公司素质因素、信息获取因素和投资者个体因素。通过问卷调查获取数据,运用含有潜变量和显变量的结构方程模型对影响个体投资者投资行为的五大因素进行实证评估,得出研究结论并提出相应的对策建议。 The behavior of individual investors has an important influence on the stability of securities market. In this paper, five major factors affecting the investment behavior of individual investors in our country are put forward, including macroeconomic environment factors, policy and market factors, quality factors of listed companies, information Acquisition factors and individual investor factors. Through the questionnaire to obtain the data, using the structural equation model with latent variables and significant variables to empirically evaluate the five factors that affect individual investors’ investment behavior, draw conclusions and put forward corresponding countermeasures and suggestions.