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为什么央企正在向“世界500大企业”高歌猛进的时候,国资委却发出了一个做世界一流品牌的声音呢?如果说做《财富》世界500强是把企业做大,那么,做全球品牌价值100强就是把企业做强。但愿央企在由大变强的路上一路走好2014年新年伊始,国资委颁发了一个通知,内容是让央企认真贯彻落实《关于加强中央企业品牌建设的指导意见》,打造世界一流品牌。到2020年末,培育一批拥有自主知识产权和国际竞争力的自主品牌。
Why the central enterprises are to the “World 500 large enterprises,” triumph, the SASAC has issued a voice to do a world-class brand? If Fortune 500 is to expand the business, then do the global brand Top 100 is to strengthen the business. Hopefully, the central government will go all the way on the road to greater strength At the beginning of the 2014 new year, the SASAC issued a circular to allow the central government to conscientiously implement the Guiding Opinions on Strengthening the Brand Building of Central Enterprises to create a world-class brand. By the end of 2020, cultivate a group of independent brands with independent intellectual property rights and international competitiveness.