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近年来,随着社会主义市场经济体制的建立和发展,学术界在研究商品战略、市场战略、销售战略的同时,更多的把研究的重点转向了对企业经营管理者意识的研究。认为企业经营管理者树立正确的企业管理意识,并使之付诸企业经营管理的实践,是增强企业竞争能力,促进企业健康发展的重要因素。综合诸多研究者的观点,企业经营管理者的正确意识主要包括以下七个方面的内容: 一、用户至上意识。这是企业经营管理者必备的首要的意识。研究者认为,改革开放以
In recent years, with the establishment and development of the socialist market economic system, academics have shifted their emphasis to the study of the awareness of business managers while studying the product strategy, market strategy and sales strategy. It is an important factor that enhances the competitiveness of enterprises and promotes the healthy development of enterprises that the managers of enterprises establish the correct awareness of enterprise management and make them practice in the operation and management of enterprises. Comprehensive view of many researchers, the correct awareness of business managers mainly include the following seven aspects: First, the user-oriented awareness. This is the primary awareness of business managers must-have. Researchers believe that reform and opening up to