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①要树立自主知识产权的软件品牌 国内软件企业已有一定的品牌知名度，较为熟悉中国市场，在产品定位和服务方面有地理优势，但如何与国际巨头竞争，树立有自主知识产权的软件品牌，应该是国内软件企业今后要解决的重要课题。 ②要加速提升自身的管理水平 与国外软
① To establish independent intellectual property software brand Domestic software enterprises already have some brand awareness, are more familiar with the Chinese market, product positioning and services have geographical advantages, but how to compete with the international giants to establish independent intellectual property software brands, Should be the domestic software companies to solve an important issue in the future. ② To accelerate the upgrading of their own management level and foreign soft