To ensure plate heating quality and reduce energy consumption in heat-treatment process, optimal heating for plates in a roller hearth furnace was investigated and a new strategy for heating procedure optimization was developed. During solving process, plate temperature forecast model based on heat transfer mechanics was established to calculate plate temperature with the assumed heating procedure. In addition, multi-objective feature of optimal heating was analyzed. And the method, which is composed of asynchronous particle swarm optimization and grey relational analysis, was adopted for solving the multi-objective problem. The developed strategy for optimizing heating has been applied to the mass production. The result indicates that the absolute plate discharging temperature deviation between measured value and target value does not exceed ± 8 ℃, and the relative deviation is less than ± 0.77%. To ensure plate heating quality and reduce energy consumption in heat-treatment process, optimal heating for plates in a roller hearth furnace was investigated and a new strategy for heating procedure optimization was developed. was established to calculate plate temperature with the assumed heating procedure. In addition, multi-objective feature of optimal heating was analyzed. And the method, which is composed of asynchronous particle swarm optimization and gray relational analysis, was adopted for solving the multi-objective The developed strategy for optimizing heating has been applied to the mass production. The result indicates that the absolute plate discharging temperature deviation between measured value and target value does not exceed ± 8 ° C, and the relative deviation is less than ± 0.77%.