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二月已经悄然而去,但是对于每一位中国人来说都是一个难以忘记的月份,它代表着幸福快乐、喜庆祥和、团团圆圆!可以说是三喜临门——情人节、春节、NBA的全明星周末。虽然忙活的不亦乐乎,但是却始终盼望着一场场盛宴的来临!“全明星”的头衔对于球员来说,是个人地位的象征,也是金钱的象征,一旦当选全明星,身价必定疯涨;对于赞助商来说,全明星周末是自我展示的舞台,他们当然希望自己力推的球星能够进入全明星,全明星本身也是回报赞助商的活动。然而在全明星赛场上竞争最激烈的当属耐克与阿迪达斯两大品牌。今年正逢Nike Air Force系列球鞋25周年庆典,当年以摩西·马龙为代表的老一代篮球精英所穿着Air Force 1已经得到提升,成为了现在的Air Foece 25,并且传递到以拉希德·华莱士,斯塔德迈尔等新生代脚下,亮相在今年的全明星赛上。“青出于蓝”的口号,不只代表了球员的目标,更是耐克公司勇于超越自我的坚定信念。耐克品牌是通过NBA传播到全球的,美国是世界上最大的运动鞋消费市场,全球每年的运动鞋销售额约为330亿美元,其中大约165亿美元来自美国。阿迪达斯公司也深深了解这点,做出最大的动作就是斥资35.5亿欧元收购仅次于耐克的美国第二大运动品制造商锐步公司,在美国本土乃至全球范围内都产生了极大影响力。挑战耐克老大地位并不是一件易事,但是阿迪人正通过努力证明自己也不是弱者,他们签下包括麦迪、加内特、邓肯、阿瑞纳斯及比卢普斯等人,这几人也成功地入选了全明星,阿迪的设计人员还专门为他们设计了以拉斯维加斯为主题的全明星个人专属球鞋。两大品牌都在不停的努力做到更好,或许为了保持,或许为了超越,让我们低下头,看看全明星赛场上的战靴吧!
February has quietly gone, but for every Chinese is an unforgettable month, it represents a happy, happy and peaceful, round robin! Can be said that the three happy - Valentine’s Day, Spring Festival, NBA All-Star Weekend. Although lively enjoyment, but always looking forward to a feast! “” All-Star “title for the player, is a symbol of personal status, but also a symbol of money, once elected All-Star, worth Will be skyrocketing; for sponsors, All-Star Weekend is a stage for self-show, of course, they hope their own players can get into the All-Star, All-Star is also a return sponsor activities. However, the most competitive in the All-Star arena and Nike are two major brands Adidas. This year coincides with the 25th anniversary of the Nike Air Force series of shoes, when the elite basketball generation represented by Moses Malone wearing Air Force 1 has been upgraded to become the present Air Foece 25, and passed to Rashid Hua Laishi, Amare Stoudemire and other new generation feet, appeared in this year’s All-Star Game. ”Blue out of the blue," the slogan, not only represents the goal of the player, but also Nike’s courage to exceed self-confidence firm. Nike brand is spread to the world through the NBA, the United States is the world’s largest consumer market for sneakers, sports shoes worldwide annual sales of about 33 billion US dollars, of which about 165 billion US dollars from the United States. Adidas is also deeply aware of this point, the biggest move is to spend 3.55 billion euros to acquire Nike’s second-largest sportswear maker Reebok after the United States, both in the United States and even the world have a tremendous impact force. Challenge Nike boss status is not an easy task, but Adidas are working hard to prove that they are not weak, they signed, including McGrady, Garnett, Duncan, Arenas and Billups and others, these people Also successfully selected the All-Star, Adi’s designers also specifically designed for them all-star Las Vegas-based individual shoes. The two brands are constantly trying to do better, perhaps in order to maintain, perhaps in order to go beyond, let us bow their heads and look at All-Star game boots!