《IMI消费行为与生活形态年鉴》(2002年版)即将上市! 以“数据描述中国大陆消费者”为宗旨全国重点城市大型消费者调查报告——《IMI消费行为与生活形态年鉴》,是由北京广播学院广告学系、IMI(创研)市场信息研究所在1995年首次出版,至今已连续出版了七年,开创了中国城市消费者定量调查之先河。2001年底,IMI与中国规 “IMI Consumer Behavior and Lifestyle Yearbook” (2002 Edition) Coming Soon! “A Survey of Large Consumers in Key Cities in China by Data Describing Chinese Consumers - Yearbook of IMI Consumer Behavior and Lifestyle” by Beijing Broadcasting Institute of Advertising, IMI (founding) Market Information Institute first published in 1995, has been published for seven consecutive years, creating a quantitative survey of urban consumers in China precedent. By the end of 2001, IMI and China regulations