大连星海湾旅游可持续发展研究——SWOT量化方法分析

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随着旅游业的不断发展,旅游业在发展中的一些环境问题开始出现。影响到旅游业的可持续发展。传统的SWOT分析法主要是定性分析,具有主观性强的特点,难以进行较为准确的定量分析。本文在传统的SWOT分析法基础上结合AHP层次分析法,运用这种方法对大连星海湾旅游景区进行可持续发展研究,研究发现,大连星海湾旅游处于可持续发展状态,但是仍然存在一些影响景区发展的因素,应该采取一些保护措施以保证星海湾旅游的可持续发展。 With the continuous development of tourism, some environmental problems in the tourism industry are starting to emerge. Affect the sustainable development of tourism. The traditional SWOT analysis is mainly qualitative analysis, with subjective characteristics, it is difficult to conduct a more accurate quantitative analysis. Based on the traditional analytic hierarchy process (AHP) and analytic hierarchy process (AHP), this paper studies the sustainable development of Xinghai Bay tourist resort in Dalian using this method. It is found that the tourism of Xinghai Bay in Dalian is in a state of sustainable development. However, Development factors, we should take some protective measures to ensure the sustainable development of Xinghai Bay tourism.
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