论文部分内容阅读
长安乘用车作为长安汽车的自主品牌,也算是自主品牌的新起之秀,近年来,推出了不少新车型。长安悦翔、逸动、奔奔等车型更是受到不少年轻消费者的青睐。在SUV大热之际,长安汽车为了多分一杯羹,推出了许多SUV车型。虽然从数据上来看,长安汽车每年的销量都在大涨,但是销量数据背后,却是问题百出。新车质量差,4S店乱象,产品不过关,成为消费者投诉长安汽车的主要原因。据家用汽车315合作网站统计,2015年关于长安汽车的投诉高达2130条,其
Changan passenger car as Changan Automobile’s own brand, can be considered a new star of its own brand, in recent years, introduced a lot of new models. Chang Yue Yue Xiang, Yi move, Ben Ben models are even more favored by many young consumers. In the SUV hot occasion, Changan Automobile in order to share a slice, launched a lot of SUV models. Although data from the point of view, the annual sales of Changan Automobile are soaring, but behind the sales data, it is full of problems. Poor quality of the new car, 4S shop chaos, but the product off, a consumer complaints Changan Automobile’s main reason. According to the website statistics of 315 cooperative cars, in 2015 there were 2130 complaints about Changan Automobile.