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近年来,智能手机、平板电脑的崛起使得媒介传播方式发生了天翻地覆的变化。现在,我们正处在一个“多屏时代”。什么是多屏时代,学界并没有给出一个十分详尽的理论。笔者认为,多屏时代不仅指多载体多渠道的出现,更意味着多屏共融、多屏联动。随着多屏时代的到来,媒介融合已成为不可阻挡的趋势。电视、PC、手机、平板电脑的四屏联动使信息传播的范围更广、速度更快、影响更大、互动性更强,受众已经不再满足于通过单一媒介去获取信息,而是习惯于多屏使用、多屏结合。
In recent years, the rise of smart phones and tablet computers has caused a great deal of change in the mode of media transmission. Now, we are in a “multi-screen era.” What is multi-screen era, academics did not give a very detailed theory. The author believes that the multi-screen era not only refers to the emergence of multi-channel multi-carrier, but also means that multi-screen communion, multi-screen linkage. With the multi-screen era, media convergence has become an irresistible trend. The four-screen linkage of TV, PC, mobile phone and tablet makes the information dissemination wider, faster, more influential and more interactive. The audience is no longer satisfied with getting information through a single medium but is accustomed to Multi-screen use, multi-screen combination.