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2016年,是“十三五”发展规划的开局之年。新媒体依旧高速增长,而宏观政策的扶持在逐渐改变着传统媒体的生存环境。报纸,希冀通过传播技术的创新,助力内容的创新,加快媒介融合的步伐;电视,奥运直播、综艺节目、IP电视剧,亮点频出;广播,重构声音元素,创新叙事方式,加快整合转型;杂志,结构性改革见成效,利好政策密集出台,“全民阅读”等项目驱动为期刊业转型升级提供了政策、资金支持及制度保障;新媒体,风起云涌,从野蛮生长逐步走向秩序化,市场热点不断涌现,新媒体发展的法律与伦理问题备受关注。
2016 is the first year of the “Thirteen Five” development plan. The new media is still growing rapidly, while the support of macro-policies gradually changes the living environment of traditional media. Newspapers, hope that through the dissemination of technological innovation, help content innovation, accelerate the pace of media convergence; TV, Olympic live broadcast, variety shows, IP TV series, highlights frequent; radio, Magazine, the reform of the structural reform achieved results, the introduction of favorable policies, the project of “universal reading” and other projects provided the policy, financial support and system guarantee for the transformation and upgrade of the periodical industry. The new media surged from barbarian growth to the orderly, Market hot spots continue to emerge. The legal and ethical issues concerning the development of new media have drawn much attention.