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本文重新审视转型期中国本土电视资源配置中的价值理性与工具理性取向问题,并尝试寻找本土电视传媒的配置主体实现两种理性的动态平衡的路径,指出营造幸福感,端正幸福观,提升幸福力是本土电视传媒进行资源配置时引进价值理性的三个着力点。
This paper reexamines the issue of value rationality and instrumental rationality in the allocation of China’s local TV resources in the transitional period and tries to find a way for the distribution main body of the local TV media to realize two rational dynamic balances.It points out that creating a sense of well-being, correcting happiness and improving happiness Force is the focus of the introduction of value rationality when local TV media allocate resources.