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新媒体技术的裂变式发展,对传统媒体带来很大冲击,人类社会从传统媒体时代转变成新媒体时代。新媒体特别是影视文化因其独特的传播方式及强大的传播效果,迅速渗透到大学生的生活中,影响着大学生的生活方式、学习方式、思维模式、价值观等方面。与此同时,近些年影视作品的数量骤增,质量难以保证,所带来的负面影响导致了当代大学生社会责任感缺失,三观不正等问题。因此,本文将以影视为例分析新媒体对当代大学生的正反两方面的影响,并提出行之有效的对策。
The fission-style development of new media technologies has brought a great impact on traditional media and the transition of human society from the traditional media era to the new media era. New media, especially film and television culture, have rapidly infiltrated the life of college students because of their unique ways of communication and their strong communication effects, affecting their life style, learning style, thinking mode and values. In the meantime, in recent years, the number of film and television works has soared and the quality has been hard to guarantee. The negative impact brought about by this phenomenon has led to the lack of social responsibility and the three outlooks of contemporary college students. Therefore, this article will use film and television as an example to analyze the positive and negative impact of new media on contemporary college students and put forward effective countermeasures.