超市作为现代最常见的一种商业运作方式,不仅给广大城乡居民带来了诸多方便,而且对繁荣城乡经济也有诸多益处。但近年来,在我国一些农村地区,由于商业经营理念的欠缺和管理方式的不科学,乡村超市的经营利润不断下降。本文试图以经济学相关知识从超市的经营环境和盈利方式等方面对乡村超市经营利润下降的原因进行分析,并提出可行性建议。 As the most common form of modern commercial operation, supermarkets not only bring convenience to the broad masses of urban and rural residents, but also bring many benefits to the prosperity of urban and rural economy. However, in some rural areas of our country, operating profits of rural supermarkets have been declining due to the lack of business management concepts and unscientific management methods. This article tries to analyze the reason why the operating profits of rural supermarkets decrease from the operating environment and profit mode of supermarkets based on the relevant knowledge of economics and puts forward feasible suggestions.