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迫于大型企业信息化市场日渐饱和的现实压力,在中小企业信息化方面,国内外IT厂商近两年表现出了比中小企业自身更加高涨的热情。采访中,我们发现在很多IT厂商2007年销售业绩预期中,已经就中小企业市场,而且特别是中型企业市场的增长比率、业绩贡献有了明确的数量估算。SAP希望未来整个中型企业市场的收入能占整体收入的45%以上;IBM针对中型企业推出易捷战略,惠普把目标受众定位为成长型企业,这些企业大多是中型企业。看来,中型企业市场正在成为支撑IT厂商两位数业绩增长的新沃土。中国中小企业信息化市场广大而初级、中国中小企业信息化市场也细分而具体……针对看在眼里特别美的这个市场,国内外IT厂商用哪些有针对的产品、哪类覆盖面更恰当的合作模式、特别是哪种服务手段,才能让中小企业信息化市场那一地的银子真正装到自己的口袋里呢。下面我们就来看看IBM、惠普、Oracle、SAP以及联想、东软、用友、金和软件如何理解中小企业信息化的建设需求。
Forced by the reality of large-scale enterprise information market saturation pressure, in the SME information technology, domestic and foreign IT vendors in the past two years showed more enthusiasm than the SMEs themselves. During the interview, we found that in the expectation of 2007 sales performance of many IT vendors, there has been a clear quantitative estimate of the growth rate of the SME market, and in particular, the growth rate of the medium-sized enterprise market. SAP hopes that in the future, the revenue of the entire medium-sized enterprise market will account for more than 45% of the total revenue. IBM has introduced the easy-to-run strategy for medium-sized enterprises and HP has targeted its target audiences as growth-oriented enterprises, most of which are medium-sized enterprises. It appears that the midmarket is emerging as a new fertile ground for double-digit IT performance growth. China’s small and medium-sized enterprise informatization market is broad and preliminary, and China’s SME informatization market is also subdivided and specifically ... In view of this market which is particularly beautiful in the eyes, what kind of targeted products are used by domestic and foreign IT manufacturers and what kind of coverage is more appropriate Cooperation model, especially what kind of service means, in order to make the money in the SME information market that really loaded into their own pocket it. Here we take a look at IBM, Hewlett-Packard, Oracle, SAP and Lenovo, Neusoft, UF, Gold and software how to understand the construction needs of SMEs.