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以我国男篮甲A俱乐部、女篮甲级俱乐部的无形资产评估指标为研究对象,采用文献资料法、专家咨询法、层次分析法、统计处理法及逻辑分析法,探析了我国职业篮球俱乐部无形资产的基本特性,进而构建我国职业篮球俱乐部无形资产评估指标体系。
Taking the assessment index of intangible assets of China’s A-Class clubs and women’s basketball-class clubs as the research object, this paper analyzes the intangible assets of our country’s professional basketball clubs by using the methods of literature review, expert consultation, analytic hierarchy process, statistical analysis and logical analysis The basic characteristics of assets, and then build our professional basketball club intangible assets evaluation index system.