一、化妆品专营店衍生发展渠道细分程度加大专营店渠道的形成,标志着我国化妆品市场从此可以摆脱对传统百货业态的依赖,实现渠道独立生存、独善其身。调研显示,目前国内市场共有十万余家大大小小的化妆品专营店,并且每年还在以30%左右的速度增长。高速的发展加剧了市场竞争,带动化妆品专营市场整合、兼并,而外 First, the cosmetics franchise stores derivative channels to increase the level of sub-channels franchise stores formation, marking China’s cosmetics market from then on can get rid of the traditional department store format dependence, to achieve independent living channels, unique. Survey shows that the current domestic market a total of more than 100,000 large and small cosmetics franchise stores, and each year is still about 30% growth rate. Rapid development of the market exacerbated the competition, led the cosmetics franchise market consolidation, mergers, and outside