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土地开发和项目建设是企业实现效益目标过程,从人力资源角度看,即整合外部人脉资源和内部人力资源整合过程。在市场整合及策划、规划设计、工程施工、过程管理、策划营销等环节里,必须配置专业人才和机构。这些侧重因素,决定了房地产开发建设企业刚性和柔性管理的导向性。换言之,企业经营目的的侧重取决于利益最大化,企业内外部刚柔管理关系取决企业的侧重和市场定位,这是经济社会永恒不变的信条。
Land development and project construction are the process of realizing the benefit target of the enterprise. From the perspective of human resources, the integration of external network resources and internal human resource integration process. In the market integration and planning, planning and design, construction, process management, planning and marketing and other sectors, must be equipped with professionals and institutions. These factors focus on the rigid and flexible management of real estate development and construction enterprises. In other words, the emphasis of business operations depends on the maximization of interests. The management of rigid and flexible internal and external business depends on the emphasis on business and market orientation. This is the eternal credo of economic society.