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运用文献资料法、专家咨询法、数学统计法、对比分析法等研究方法对我国媒体传播内容进行跟踪研究,发现我国传媒大量报道与竞技体育相关的新闻信息,存在着“大竞技体育传播”的倾向。为促进我国媒体体育传播的健康发展,在新形式下把握好发展方向,从竞技体育新闻特征、发展水平及受众、传者的角度对“大竞技体育传播”倾向的成因、产生的影响、带来的弊端进行了分析探讨。
Using the methods of documentation, expert consultation, mathematical statistics, comparative analysis and other research methods to track the content of the media in our country, it is found that the media of our country extensively report the news information related to competitive sports, and there exists the “big competitive sports communication” tendency. In order to promote the healthy development of media sports communication in our country, we should grasp the development direction under the new situation, and analyze the causes and consequences of the tendency of “grand athletic sports communication” from the perspective of competitive sports news features, development level and audience, The drawbacks come to analysis and discussion.