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在家电卖场集中的市场,产品要占有最大的销售份额,必须组建一支优秀的促销员队伍;在密集分销的终端型市场,促销员素质的高低直接关系到深度分销实施的最终效果。家电业内优秀的促销员都会在日常推销过程中不断总结实战经验和促销技巧,最终形成良好的促销特质。笔者现将优秀促销员的成功因素总结如下:
In the appliance market concentrated market, the product must have the largest share of sales, we must establish an excellent team of promoters; in the intensive distribution of the terminal market, the quality of promoters is directly related to the depth of the final distribution of the implementation of the effect. Appliance industry excellent salespeople will continue to summarize the actual combat experience and promotional skills in the daily marketing process, and ultimately form a good promotional characteristics. I now summarize the success factors of excellent promoters are as follows: