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在中国动漫产业蓬勃发展的今天,动漫衍生产品的开发逐渐成为动漫产业链盈利的重要环节。然而,我国的衍生产品设计品质普遍不高,绝大部分缺乏原创性。本文试图以动漫衍生产品的形态创意为出发点,探讨隐喻手法在动漫衍生产品形态创意中的运用,在注重产品实用功能的同时,强化动漫衍生产品的文化与情感的体验。对尚处于起步阶段的国内动漫衍生产品设计起到一定的借鉴作用。
Today, with the booming animation industry in China, the development of animation derivative products has gradually become an important link in the animation industry chain’s profitability. However, the quality of our country’s derivative product design is generally not high, most of the lack of originality. This article attempts to use the morphological creativity of animation derivative products as a starting point to explore the application of metaphor in the morphological creativity of animation derivative products. While paying attention to the practical functions of the products, this article will strengthen the cultural and emotional experience of animation derivative products. It is also a reference for the design of domestic animation derivative products which is still in its infancy.