结盟的目的在于利用各方现有的资源,开拓出新的未被开发的市场,形成一个完整的商业生态链。互联和移动互联网在改变消费者的同时,也在帮助传统行业重组各种资源和要素,形成新的商业形态。阿里巴巴、腾讯和中国平安的合作正在引发无数讨论,从战略结盟学的角度来看,这是典型的由互联网发展所引致的新型产业结盟。企业间的结盟合作,本质上是通过整合多种要素而成的新组织形式,从而产生新的价值。 The purpose of the alliance is to make use of the existing resources of all parties to open up new untapped markets and form a complete commercial ecological chain. Internet and mobile Internet, while changing consumers, but also help the traditional industries to reorganize various resources and elements to form a new business model. Alibaba, Tencent and China’s peaceful cooperation are aroused numerous discussions, from a strategic alliance point of view, this is a typical new Internet industry led by the alliance. The alliance and cooperation among enterprises is essentially a new form of organization formed through the integration of various elements, thus generating new values.