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本文从经济效益、社会文化效益两方面探析打造江门五邑侨乡文化旅游品牌的影响与前景。打造五邑侨乡文化旅游品牌的前景将直接提高五邑地区的经济收益,起拉动内需的作用,并且多元化发展产业结构,提高第三产业的收益。时代的变迁使侨乡传统习俗文化逐渐衰落,打造侨乡品牌既能延续传统习俗文化,又能增进侨乡人民与海外侨胞的联系,进而弘扬五邑侨乡文化。
This article from the economic benefits, social and cultural benefits to explore Jiangmen Wuyi hometown cultural tourism brand influence and prospects. The prospects for building a cultural tourism brand for the hometown of Wuyi will directly increase the economic benefits of Wuyi, boost domestic demand, diversify its industrial structure and increase the returns to the tertiary industry. The changes of the times make the traditional customs and culture of Qiaoxiang decline gradually. Creating Qiaoxiang brand can not only extend traditional culture and customs, but also promote the connection between Qiaoxiang people and overseas Chinese and further promote the culture of Qiaoxiang.