“十二五”时期是我国社会实现科学发展、和谐发展的关键五年,也是建设体育强国、推进体育产业实现新发展、新跨越的重要阶段。要充分发挥体育产业在丰富群众文化生活、推动社会经济、文化发展上的重要作用,促进其全面协调可持续发展,就需为其制定科学合理的战略。 The “Twelfth Five-Year Plan” period is the key five years for our country’s society to realize scientific development and harmonious development. It is also an important stage for building a sports powerhouse and promoting the new development and new leaps in the sports industry. To give full play to the important role of the sports industry in enriching the cultural life of the masses, promoting social, economic and cultural development and promoting its comprehensive, coordinated and sustainable development, it is necessary to formulate a scientific and rational strategy for it.