【摘 要】
：
出门旅游，买不到称心如意的旅游纪念品，是许多游客在国内各景区（点）游览时共同的遗憾。业内人士称，旅游购物多年来一直是旅游业“行、游、住、食、购、娱”六大要素中最为薄弱的环
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出门旅游，买不到称心如意的旅游纪念品，是许多游客在国内各景区（点）游览时共同的遗憾。业内人士称，旅游购物多年来一直是旅游业“行、游、住、食、购、娱”六大要素中最为薄弱的环节之一。旅游购物何以处于弱势？究其原因主要是旅游纪念品缺乏特色，没有个性，包括做工粗
Going out to travel, can not buy pleasing souvenirs, many tourists in the scenic spots (spots) when the common regret. According to insiders, tourism shopping has been one of the weakest links among the six major elements of tourism in tourism, tourism, housing, food, shopping and entertainment for many years. Why travel shopping is at a disadvantage? The main reason is the lack of characteristics of tourist souvenirs, there is no personality, including rough workmanship
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