如今商业已经步入了后工业的体验时代,要实现转型,数据和内容是核心要素。数字化已经颠覆了各个产业。大量的数据,各类设备的普及以及消费者需求不断提升,都迫使企业重新思考自己的客户体验:个性化、始终如一、优雅而无时无刻。能够提供满足这些条件的公司可以与消费者建立更牢固的关系,从而提升品牌忠诚度,促进品牌增长。 Now that commerce has entered a post-industrial experience era, transformation, data and content are central elements. Digitization has subverted all industries. The sheer volume of data, the proliferation of devices, and rising consumer demand are all forcing companies to rethink their customer experience: personalization, consistency, elegance and all the time. Companies that meet these conditions can build stronger relationships with consumers, thereby increasing brand loyalty and brand growth.