在激烈的市场竞争中,为了击败竞争对手,就必须棋高一着,胜人一筹,以智取胜,不时爆冷门,出奇招,获全胜。笔者攫取了国外企业商战中的经营策略,简述如下。一、出奇的点子美国一商人里力,他制作的口香糖在销售初期,顾客寥寥无几。即便是顾客,也多半是儿童。他决定以儿童作为推销口香糖的“突破口”,里力按照电话 In the fierce market competition, in order to defeat the competitors, it is necessary to win one game, win one’s best, win with wisdom, from time to time to upset the crowd, come up with a strange move, and win the victory. The author drew on the business strategies of foreign companies in business warfare. An unexpected idea A businessman in the United States, Li Li, produced chewing gum in the early stages of his sales. There were very few customers. Even customers are mostly children. He decided to use children as a “blow-out” to promote chewing gum.