红色旅游现在已经成为我国各旅游线路中的一颗新星,发展空间巨大,但笔者经调查发现我国各地许多红色旅游景区的开发和经营管理中存在许多共同的问题,这些问题成为红色旅游发展的瓶颈,本文主要对这些问题产生的原因进行分析,提出解决这些问题的根本办法就是要重视旅游景区软环境建设的观点。 Red tourism has now become a new star in various tourist routes in our country, and there is huge room for development. However, after investigation, the author found many common problems in the development and management of many red tourist attractions in various places in our country. These problems have become the bottleneck in the development of red tourism This paper mainly analyzes the causes of these problems and puts forward the fundamental solution to these problems is to attach importance to the construction of soft environment in tourist attractions.