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用视觉语言来重新设计信息,在有效理解和快速接受方面具有极大的作用,对于优化信息的传播效率具有现实意义。如何将信息更好的图形化、符号化是视觉语言要解决的问题,本文试图研究视觉语言与符号的关系,探讨视觉语言的认知特性及其符号学意义,提出视觉语言研究的新思路。
Using visual language to redesign information has a great effect on effective understanding and rapid acceptance, which is of great practical significance to optimize the efficiency of information dissemination. How to visualize and symbolize the information is a problem that the visual language needs to solve. This paper attempts to study the relationship between the visual language and the symbol, discusses the cognitive characteristics of the visual language and its semiotic significance, and puts forward a new idea of visual language research.