国家四部委联合下发关于博物馆免费开放的决定,标志着我国博物馆事业发展开始进入全新时代,博物馆在面临巨大发展机遇的同时也面临着严峻挑战。随着观众数量剧增,以及观众对于博物馆提供服务需求的不同,如何应对免费开放成为所有博物馆当前面临的最为重要的课题,给博物馆观众调查提出了全新挑战。博物馆观众研究如何更好地服务于博物馆,成为博物馆研究的重中之重。 The decision of the four national ministries and commissions to jointly issue the museum on a free and open basis marks the beginning of a new era in the development of the museum industry in our country. The museum faces enormous challenges while facing enormous opportunities for development. With the dramatic increase in the number of viewers and the different needs of viewers in providing services for museums, how to deal with the problem of free opening up is the most important issue currently facing all the museums, posing a brand new challenge to museum audience surveys. Museum audience to study how to better serve the museum, became the museum’s top priority.