培养文化创意人才的重要途径之一是视觉传达设计教育,且文化创意产业的兴起以及发展不仅在推动视觉传达设计教学的发展起着重要作用而且为它的发展提供了有效的手段和广阔的空间。文化创意产业是影响视觉设计教学改革的重要因素,为满足新时期社会对文化创意人才的需求,进行课程设置、教学方式和人才培养模式等方面的革新,从中探寻视觉传达设计教育的新方向,提高教学水准。 One of the important ways to cultivate cultural creative talents is visual communication design education. The rise and development of cultural creative industry not only play an important role in promoting the development of visual communication design teaching, but also provide effective means and broad space for its development . Cultural and creative industries are important factors affecting the reform of visual design education. In order to meet the social demand for cultural and creative talents in the new era, the innovation of cultural and creative industries in terms of curriculum, teaching methods and personnel training modes is to explore the new direction of visual communication and design education, Improve teaching standards.