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农村文化礼堂建设已迈向培育礼堂文化的高阶段,这一高阶段就是品牌培育。而品牌化的外显是特色,品牌化的内涵是品质,品牌化的关键是品位。本文以洪溪村文化礼堂建设为案例,探索如何通过挖掘地方文化特色,提高服务和管理水平,张扬个性,突出重点特色,通过突显品相、挖掘内涵、提升品位等几方面做好文化礼堂品牌培育。
The construction of rural cultural auditorium has taken the high stage of fostering auditorium culture. This high stage is the cultivation of the brand. The brand of explicit is the characteristics of the connotation of the quality of the brand is the key brand quality. Taking Hongxi Village Culture Hall as a case, this article explores how to cultivate culture hall brand by digging local cultural characteristics, improving service and management level, publicizing individuality, highlighting key features, highlighting product quality, mining content and improving taste .