中国品牌经历过辉煌时期,上海牌手表和蝴蝶牌缝纫机曾经是中国的知名品牌。这些品牌的消失,给了我们深刻的教训:一是品牌的败落在于未能充分重视技术创新和提高消费者的忠诚度,失去了后劲;二是有些品牌只追求中国的,不追求世界的。没有世界性,品牌就没有生命力。世界级的品牌为何得以延续?在技术迅速变化的条件下,产品不是一成不变的。只有依靠消费者的忠诚度,才能 Chinese brands have experienced glory times, the Shanghai brand watches and butterfly sewing machines used to be China’s well-known brands. The disappearance of these brands has given us profound lessons: First, the decline of the brand is that it fails to give full attention to technological innovation and enhance customer loyalty, lost stamina; second, some brands only pursue China, not the pursuit of the world. Without a universal, the brand is not viable. Why the world-class brand to continue? Rapidly changing technology conditions, the product is not static. Only by relying on consumer loyalty can talent