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在消费者对广告的注意中,无意注意占主要地位,有意注意占次要地位(从属地位)。广告是要通过诱人的广告意境(语言),活跃渲染广告营造的氛围,协调各表现手段的综合艺术效果,利用语言的独特表现力迅速引导观众由无意注意转向有意注意,使广告信息具有强烈的心理冲击强力,强化对观众德诱买力合深刻的印象,刺激观众购买行为的发生。
In the consumer’s attention to the advertisement, it is unintentional to pay attention to the main position and to pay attention to the subordinate position (subordinate position). Advertising is to create a vibrant atmosphere through advertisements (attractive language), coordinate the overall artistic effect of various means of expression, and use the unique expressive power of language to promptly guide the audience from unintentional attention to intentional attention and advertising information strongly The psychological impact of strong, to strengthen the audience’s moral attraction with deep impression, to stimulate the audience to buy behavior.