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随着国家对农业发展的重视和初级农产品市场价格的持续走强,越来越多的人开始关注农产品的品牌营销。通过营销创新特别是通路建设与深度分销来打造农产品品牌成为一种大势。然而,许多农产品公司的品牌营销之路走得并不顺畅,经常出现销量与利润不能同比增长的悖论,不少企业甚至陷入了利润危机。农产品的品牌营销如何才能长袖善舞?
As the state attaches great importance to agricultural development and primary market prices of agricultural products continue to rise, more and more people began to pay attention to brand marketing of agricultural products. Through marketing innovation, especially access construction and in-depth distribution to create a brand of agricultural products has become a trend. However, many agricultural products companies do not go smoothly on the road of brand marketing. Often, there is a paradox that sales and profits can not grow year on year. Many enterprises even fall into a profit crisis. How can brand marketing of agricultural products be long-sleeved?