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考量投资效能不应仅依据宣传声势,应该用传播的有效率、市场的回报率、实现有效跨国传播来检验投资决策者的政治素养。要让体制内的巨大潜能得到有效释放,成为中国纪录片供给与“走出去”的主力军。无论是作为电视纪录片的观众、纪录片导演还是北京纪实频道的实操者,我都时时关注着国产纪录片,也亲身经历见证了国产纪录片的发展。在这儿,我想从北京纪实频道入手,谈谈国产纪录片的供需话题。
The investment efficiency should not be based on propaganda alone, but should be tested on the political literacy of investment decision makers by using the efficiency of communication and the rate of return of the market to achieve effective cross-border communication. In order to effectively release the tremendous potential within the system, it has become the main force for documentary supply and “going global” in China. Whether as a television documentary viewer, documentary film director or Beijing Documentary Channel practitioners, I have always been concerned about the domestic documentary, but also personally witnessed the development of domestic documentary. Here, I would like to start from Beijing Documentary Channel and talk about the supply and demand of domestic documentary.