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11年前,麦当劳进入中国,开始了它的业务。而今,麦当劳已成为中国餐饮连锁经营的领导者。在很大程度上,麦当劳业务的成功是由于麦当劳品牌成功的建立。作为市场推广人员,我们的工作非常明确:我们必须懂得如何创造一个渴望,并把它带入生活,而且通过我们的品牌形象的树立,将它带到顾客生活的每一个方面。这就是麦当劳成功的核心,也令我们发展和壮大。创造一个全面的品牌形象能够令我们的顾客光临我们的餐厅享受独特的麦当劳用餐经验,并且不断的光临。因此,当我们准备一个广告的策略时,是不能脱离品牌的推广这一原则的。这也是当我们刚刚进入中圈市场时,制定市场推广活动的基础和开端。中国是一个幅员辽阔的国家,众多的人口及中国整体经济的迅速发展,都向我们展现了巨大的,令人兴奋的商机。
11 years ago, McDonald’s entered China and started its business. Today, McDonald’s has become the leader in China’s restaurant chain. To a large extent, the success of McDonald’s business is due to the successful establishment of the McDonald’s brand. As a marketing officer, our job is very clear: we have to understand how to create a desire and bring it to life and bring it to every aspect of customer life through our brand image. This is the core of McDonald’s success, but also make us develop and grow. Creating a comprehensive brand image enables our customers to visit our restaurants to enjoy a unique McDonald’s dining experience, and keep coming. Therefore, when we prepare an advertising strategy, we can not break away from the principle of brand promotion. This is also the foundation and beginning of marketing activities when we first entered the ring market. As a vast country with a large population, China’s vast population and the rapid development of China’s economy as a whole have all shown us tremendous and exciting business opportunities.