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面对报业经营严峻的下滑形势,创新、转型已成为报刊广告经营工作中不断探索的新思路和新热点。日前,由中国广告协会报刊分会主办、乌鲁木齐晚报社承办的全国重点报刊经营创新研讨会在新疆召开。来自全国20多家媒体的代表共同交流了经验、介绍了做法、亮出了绝招、分享了案例。受众规模是大是小报纸仍是传播源头报业经营数据连年下降,今后的路又充满太多未知,但困难面前,与会者更加坚定了报业经营多
In the face of the grim decline of newspaper business, innovation and transformation have become new ideas and new hot spots constantly explored in the operation of newspapers and periodicals. Recently, the China National Press Association newspaper branch sponsored Urumqi Evening News Agency hosted the national key newspapers and business innovation seminar held in Xinjiang. Representatives from more than 20 media across the country shared their experiences, introduced practices, demonstrated unique strategies and shared cases. The size of the audience is big Is the newspaper still the source of communication Press business data year after year decline, the road is filled with too many unknown, but the difficulties before the participants more firm Newspaper business more