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专栏作者:胡劭平北京校官方队文化传播公司董事总经理香港霍克国际旅游营销管理公司策略顾问北京鹰君创业教育科技有限公司首席顾问我们本期探讨的焦点是如何在旅游产品同质化泥潭中突围,如何为旅游企业找到产品创新的“柳暗花明又一村”。*旅游产品现状剖析我们从各个城市的平面媒体旅游广告中不难看出时下中国旅游行业旅游产品同质化(product homogeneity)的
Columnist: Hu Shao Ping, general manager of Beijing school official team Cultural Communications Inc. Director of Hong Kong Hawk international tourism marketing strategy consultant management company Eagle Venture Beijing Science and Technology Co., Ltd. Chief Advisor to educate our focus is to explore the issue of how the tourism product homogeneity in the mire Breakthrough, how to find the product innovation for the tourism business “brilliant”. * Analysis of the status quo of tourism products It is not difficult to see from the print media travel advertisements in various cities that the product homogeneity of travel products in China’s tourism industry nowadays