在跨文化交际中 ,由于文化背景的差异 ,交际双方的信息不能等值地传达 ,往往会出现信息增加、减损、错认等状况 ,导致交际失败 ,甚至冲突。人们对这个问题有了认识 ,从而设法通过各种途径去了解交际对象的文化背景 ,力争最大限度地实现信息等值传达 In intercultural communication, due to the differences in cultural backgrounds, the two parties’ messages can not be conveyed in an equal manner. Such situations as the increase, derogation and misidentification of information often result in communication failure or even conflict. People have got an understanding of this issue, so as to find ways to understand the cultural background of the communicators through various channels so as to maximize the information equivalent