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[目的/意义]探讨虚拟社区环境因素如何影响用户知识共享行为,为虚拟社区的良性发展提供借鉴。[方法/过程]首先对虚拟社区环境及用户知识共享行为的概念和特性作出了界定,然后分别从微观层面、中观层面、宏观层面对虚拟社区环境因素的构成进行了解析,进而探讨了各环境因素对社区用户知识共享行为的作用机制,在此基础上提出了各环境因素对虚拟社区用户知识共享行为的协同作用机制。[结果/结论]构建虚拟社区环境因素作用机制模型具有较高的价值意义和可行性。[局限]作用机制模型的实际作用需要更多的实证研究和数据支撑来检验。
[Purpose / Significance] To explore how the environmental factors of virtual communities affect users’ knowledge-sharing behavior and provide reference for the healthy development of virtual communities. [Method / Process] Firstly, the concepts and characteristics of virtual community environment and user knowledge sharing behavior are defined, and then the formation of environmental factors in virtual community is analyzed respectively from the micro, middle and macro levels, The mechanism of the environmental factors on the behavior of community users’ knowledge-sharing behavior, and on the basis of this, puts forward the synergistic mechanism of each environmental factor on the knowledge-sharing behavior of users in the virtual community. [Result / Conclusion] It is of high value and feasibility to construct a mechanism model of environmental factors in virtual communities. [Limitations] The mechanism of action The actual role of the model requires more empirical research and data support to test.