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上一篇文章的结尾处,我对中国管理层稍加了评论。很多时候,他们对西方大品牌的敬仰降低了他们的敏感度。通过这篇文章,我将带来更客观、更具建设性的评论,同时对颇具声望的大品牌的衔接策略展开我的思考。
At the end of the last article, I gave a little comment to Chinese management. Very often, their respect for the big Western brands has reduced their sensitivity. Through this article, I will bring more objective and constructive comments, meanwhile, I think about the convergence strategy of the prestigious big brands.