文章以企业资源相关理论为依据,对企业营销资源当中的类型以及企业营销能力在企业发展过程中发挥的重要作用进行阐述,探索企业在营销活动的组织上如何有效地将市场、商品、知识以及资源与能力五种元素进行融合,最终以效率最高的模式来形成新的企业营销方式。 Based on the theories of enterprise resources, the article expounds the types of marketing resources and the important role that marketing capabilities play in the process of enterprise development. It explores how organizations can effectively integrate marketing, product, knowledge, Resources and capabilities of the five elements of fusion, and ultimately the most efficient model to form a new corporate marketing.