论文部分内容阅读
现代社会产品的相似之处远多于不同之处,消费者对某项产品的购买,不完全决定于该产品的品牌、性能、质量、价格如何,还决定于企业的产品服务与该项产品对消费者的心理满意程度。企业即使生产了物美价廉的产品,若销售不当,照样不会被消费者接纳。而滞销产品常常造成企业营运成本的过重负担,影响企业的生存和发展。不论是商业企业,还是工业企业,都应该注重思路创新,思路一变,滞销就会变为畅销。下面几种推销滞销产品的思路,可资借鉴。一、采取新奇的促销手段,进一步拓宽积压产品的销售市场。
The similarities and differences between the products of modern society are far more than the differences. Consumers’ purchase of a product does not depend entirely on the brand, performance, quality and price of the product, but also on the product and service of the enterprise Psychological satisfaction to consumers. Even if the production of inexpensive products, if not properly sold, will not be accepted by consumers. The unsalable products often result in excessive operating costs of enterprises, affecting the survival and development of enterprises. Whether commercial enterprises, or industrial enterprises, should pay attention to innovative ideas, ideas change, poor sales will become popular. Here are some ideas to sell unsalable products, available for reference. First, to take a novel promotional tools to further expand the backlog of product sales market.