人寿保险所销售的产品是保险契约,属无形商品,所能提供的是对被保险人或其家属未来生活的保障或对既有收益的维持,以解除投保人或被保险人的后顾之忧。由于人寿保险不仅条款繁多,不易了解,而且投保人所付出的费用是否公平合理,更非一般人所能清楚并且投保人所得到的利益并非眼前即可实现。因此,人寿保险单必须依赖大量业务人员的积极推销,一再向可能投保的对象宣传、解释才能说服其投保。但是,个人力量毕竟有限,加上缺乏专业技术,很难保证推销成功。因此,必须有一个坚强有效的外勤组织,有计划地吸收新员工,统一培训业务人才,提供业务理论及实际促销技能的指导,形成一定的规模,才能取得成就。否则 Life insurance products sold insurance contract, is an intangible commodity, what can be provided is the insured person or their family members of the future life protection or the maintenance of existing benefits, in order to lift the insured or the insured to worry about. As life insurance is not only a large number of terms, not easy to understand, and the insured person to pay the fair and reasonable costs, more non-ordinary people can understand and benefit from the policyholder can not be realized. Therefore, the life insurance policy must rely on the active sales of a large number of business people, and repeatedly publicized the object may be insured, to explain their persuasion. However, personal power is limited, coupled with the lack of expertise, it is difficult to ensure the success of marketing. Therefore, there must be a strong and effective field organization that systematically recruits new employees, unifies training of business professionals, provides guidance on business theory and practical promotional skills, and forms a certain scale for success. otherwise